App or applet, how do you choose?

Many friends are asking, is it better to do app or applet?
In fact, I always thought these two were the same before. App is an applet, and applet is an app.
If you don't know the result, you'll be surprised. Today, I know that app is for all smartphone users, with about 2.3 billion data analysis units. Most of the users of applet are wechat users, with about 900 million users< br />

In terms of function: app can realize complete and flexible functions, and the applet is limited to the interface functions provided by wechat and headlines; Low frequency, light weight and high frequency requirements of small programs still rely on app. Although it is a small program, it can also realize many functions, such as message notification, offline code scanning and shopping payment.
In terms of overall release, app needs to submit materials to dozens of application stores, and the process is relatively cumbersome. Small programs only need to be submitted to the platform for review. As for the opening method, the app can place the screen position of the mobile phone according to its own needs, and can be opened at will by clicking. The applet has only one list and cannot be clicked directly. It needs to open the wechat discovery applet, which is relatively less convenient.
The advantage of the applet is that it is backed by wechat, which has good drainage effect, but wechat has many restrictions on the applet, especially in terms of traffic acquisition; Many marketing strategies are prohibited in small programs, such as three-level distribution, and the Title Review is serious.
Secondly, the development cost of applet and app is very different. The time required to develop an application is more than twice that of a small program. The small program and app have their own advantages. The small program has less time and capital investment than app, which can meet some entrepreneurial teams. The application software can meet some products with high complexity and is suitable for mature companies.
So relatively speaking, there is no absolute good or bad. Everything starts from their own demand for products and budget< br />
Kunming applet design, Kunming App Design