"The first auto parts company in Beijing" has been relocated for many years, but can't escape the di

A few years ago, there were & ldquo; The first auto parts company in Beijing; The Auto Parts City in the western suburbs of Beijing announced its relocation. This auto parts city began to operate the auto parts industry in 1994. It was once the largest and most complete Auto Parts City in northern China, with an annual sales of nearly 500 million yuan.
After nearly 20 years of development, this auto parts city has gathered a series of services such as auto parts supply, automobile maintenance and insurance agency, but it failed to escape the fate of being relocated in the end.
At present, there are more than 1000 auto parts cities in China, with more than 3 million employees, & ldquo; Digital transformation & rdquo; The changes brought about may be the most difficult hurdle for them to cross.
01
After four times of transformation and upgrading, it was finally relocated
“ In that year, the property of Auto Parts City informed that it would not be done in the second half of the year, and the contract could only be renewed for half a year. At the beginning, our mind was blank. We finally got a foothold here in Beijing. Now where do we move& rdquo; A Volkswagen parts dealer who has worked in the western suburb Auto Parts City for more than 10 years said.
It is understood that when the western suburb Auto Parts City was not built, it was a vegetable market. Later, due to the first centralized reform and governance of the agricultural trade wholesale industry and the rapid development of the domestic automobile industry, it began to be transformed into an auto parts city.
There were about 750 merchants in the western suburb auto parts city that year, covering several major segments of the automotive aftermarket. Before mobilization for relocation in that year, the management room issued a merchant relocation intention form to all 750 merchants.
In fact, this table is like a life and death situation. You can either change your industry or accept relocation. Finally, these merchants moved and changed industries. Among them, a group of merchants moved to Wufang Tianya auto parts city located in the southwest of Wufang bridge at the intersection of Beijing Harbin Expressway and East Fifth Ring Road, and some went to xiguomao Auto Parts City, etc.
Many auto repair bosses may have heard of Wufang Tianya. In fact, this auto parts city has been transformed and upgraded for a long time. The most important point is elimination and screening.
One of the most noteworthy is that it divides all functional areas in the Auto Parts City, and has strict entry requirements for brands and merchants. Taking automobile decoration and beauty as an example, the commodities of merchants entering the site must meet the conditions for product traceability, and the market also implements a sampling inspection system for commodities.
In addition, Wufang Tianya obtained the environmental protection permit and urban sewage discharge permit, and signed a contract for centralized treatment of waste and dangerous goods with a third-party company. Vehicles collect and transport the waste every day, and special personnel supervise the merchants to deal with waste such as engine oil and filter element.
02
Transformation is multifaceted, not just digital
Back in the late 1980s and early 1990s, it was the golden age of the auto parts industry and the era of huge profits. At that time, the auto parts business was very simple. As long as you had goods on hand, you were not afraid of no customers.
With the natural formation of the spare parts distribution center, the second batch of vendors and terminal garage owners in the downstream are gradually familiar with the way of purchasing spare parts from the distribution center, and the spare parts manufacturers also begin to specialize in the division of labor. Focus on some familiar suppliers, or parts suppliers focusing on specific models and specific types of parts.
With specialized division of labor, there is a need for mutual cooperation. They gather and open stores in a street or a large market, which is & ldquo; Auto Parts City & rdquo; The prototype of. Auto Parts City's empowerment of auto parts supply chain lies in: large and comprehensive commodities and merchants transfer goods to each other, promote transactions and increase circulation.
At the same time, it also effectively reduces everyone's inventory cost and information acquisition cost. This business has been supported until now. Although it has experienced various changes, it is still an important purchase and marketing channel of auto parts.
Due to the increasingly scarce passenger flow, single business type, imperfect hardware facilities, non-compliance with urban planning, backward market management and other reasons, Beijing and even the famous auto parts market in China have failed to escape the fate of relocation in recent ten years. Xiaobian also discussed the forced closure or relocation of some well-known auto parts cities in several previous tweets.
The transformation and upgrading of auto parts cities are one-sided understood by many people as digitization. Digitization is only one aspect. We will find that many auto parts cities have dirty and poor management, and even frequent fires. Aren't these places that need transformation and upgrading most?
03
Online and offline integration of Auto Parts City Transformation
In recent years, most people's views on the future development of Auto Parts City are negative. In summary, there are two reasons:
On the one hand, the traditional auto parts city has been deeply cultivating channels in the market for many years, and there are some & ldquo; Hard injury & rdquo;, For example, security facilities are old, there are many merchants and it is difficult to manage, and infringement and counterfeiting cases occur from time to time, which directly leads to a series of rectification, relocation and even direct transformation.
On the other hand, with the development of the automotive aftermarket in recent years; Repair and Integration & rdquo; With the advent of the general trend, there are signs of loosening the strong ties originally established between terminal auto service stores and auto parts suppliers, and the Internet and big data are more and more used in auto parts supply.
However, although so many auto parts cities across the country are undergoing reform and transformation, we still see that they exist in the market. Although the current auto parts e-commerce has a great impact on this traditional channel, its existence is reasonable.
In today's fast-growing internet era, the auto parts e-commerce platform can reduce the intermediate links to some extent and make the products really return to its value. However, it is too early to say that the auto parts e-commerce is the final form of the auto parts supply chain. At present, the conditions are not mature.
We will not discuss how many capital bubbles we have on the road of electricity supplier on the road of auto parts. But Xiaobian thinks that the auto parts city will not be able to bite off the auto parts business in the future. It can be seen that the auto parts supply chain will eventually take the road of online and offline integration in the continuous game with each other.
Once upon a time, the domestic computer accessories and assembly market was highly similar to the current auto parts supply market. Looking back more than ten years ago, in the early years of Internet e-commerce, we went to the computer city to equip computers. When selecting graphics cards and memory modules, we would show the price of this product on the e-commerce platform to the shop owner when talking about the price with him. After comparison, we can find that the price of offline physical stores has no advantage.
There is no doubt that the auto parts supply chain purchase and sales port is no longer only the auto parts city. The self built supply chain platform of spare parts manufacturers, the third-party chain auto parts e-commerce platform, and even the e-commerce of Auto Parts City after relocation and transformation have caused a great impact on the traditional auto parts city.
However, on the road of the reform of Auto Parts City, there are also cases of giving play to the second spring. For example, the overall planning idea of quanhuitong Auto City will be based on & quot; One core, multiple plates and multiple outlets & quot; It is expected that relying on this new Auto City, it will drive more than 500 people to complete employment in the region.
It can be said that the emergence of quanhuitong Auto Parts City has formed a & quot; Automotive aftermarket & quot; A gathering place for. It is reported that this place currently plans more than 170 shops, more than 10000 square meters of storage, more than 50 office rooms, and there are canteens, supermarkets and other service centers in supporting services.
Moreover, it is uniformly planned and managed by the market supervision department, which not only solves the common problem of dirty, messy and poor in the old Auto Parts City, but also directly reduces the maintenance cost of car owners and the procurement cost of terminal auto service stores through regional centralization. It can be said that such an auto parts city meets the needs of two groups on the b-end (auto parts operation) and C-end (terminal auto consumers) of the auto aftermarket industrial chain at the same time.
The relocation of auto parts city is only the beginning and the beginning of change for the industry, it may be a brand-new beginning for merchants engaged in auto parts business.